Spotlight On: Rethink Autism

Today, the Disabilities Leadership Council is continuing its series highlighting organizations which provide services to individuals with disabilities and their families by focusing on Rethink Autism. As stated on their website, Rethink Autism’s mission is to “offer parents and professionals immediate access to effective and affordable Applied Behavior Analysis-based treatment tools for the growing population affected by autism spectrum disorders.” Rethink Autism delivers these tools, which are based on the latest scientific research into ASD, through its website, www.rethinkautism.com. This approach allows for more effective treatment, as a child’s progress can be tracked by numerous individuals (including both family members and professionals) from any computer that has an Internet connection, anywhere in the world. According to its co-founder and CEO, Daniel Etra, the company was founded to “take such science-based best practice programs only available in a limited capacity, turn the model on its head, and use technology and the internet to make these programs available to any family or professional no matter where they are located. We also made sure to remove clinical jargon and translate these programs into a language that’s easily understandable by anyone.” Mr. Etra also said that he decided to start Rethink Autism when, after talking with friends with family members on the autism spectrum, “it became clear what a tremendous problem it is for families to find access to effective and affordable services.”

Rethink Autism is truly innovative, with a totally fresh approach to autism education. For $100 a month, families receive unlimited access to four essential services: a customized Applied Behavior Analysis (ABA) curriculum, video based lessons, automated scheduling, and progress tracking. Parents and professionals use the website to customize programs for their children based on their specific needs. The ABA method is at the heart of Rethink Autism’s offerings. According to Mr. Etra, ABA “is the only treatment methodology recommended by the American Academy of Pediatrics (AAP), the US Surgeon General, the National Institute of Health and other organizations…The problem with ABA is the limited supply of trained professionals and the tremendous cost of such treatment. The AAP recommends a minimum of 25 hours of ABA intervention a week, but the only way a typical family will be able to meet this number is if whoever is physically spending time with the child uses that time to implement intervention exercises. This means that babysitters, siblings, family members, etc. must all be part of the treatment process; and the only way they can do so is to be taught how to implement.” Automated scheduling helps parents and professionals keep track of their teaching curricula at various stages of completion. Through this tool, Rethink Autism will also recommend certain lessons for children. Lastly, progress tracking is a vital tool in the treatment of ASD, and in this field Rethink Autism has excelled. Their website makes it easy to upload the results of lessons in various categories and track a child’s progress in each of them. Thus, it is easy to pinpoint areas in which the child is doing well and areas in which he or she needs improvement. The areas in which the child needs improvement can then be focused on by a therapist or other professional.

Rethink Autism is truly a pioneering company; its approach has totally changed the way professionals think about autism education, and has challenged older thinking about how to most effectively treat children with ASD. Rethink Autism is also unique in putting tools in the hands of parents at a low cost, so that in the same price as an hour or two with a therapist, a family can have unlimited access to a vast array of teaching tools. The Disabilities Leadership Council believes that the work of Rethink Autism advances our own mission, to find solutions for individuals with disabilities. Like the Council, Rethink Autism combines expertise from many fields; Mr. Etra said, “We have assembled an expert team across three key disciplines – video production, technology, and treatment.” Council Founder Stuart Flaum said, “Rethink Autism has moved beyond older, failed methods and has developed effective solutions by combining science and technology.” By employing this approach, the Disabilities Leadership Council hopes to find more solutions to other problems facing individuals with disabilities.

To read the full interview with Daniel Etra, CEO of Rethink Autism, please visit docs.google.com/View?id=d56tc3v_0fsrxs3db